When making your Instagram account, many people will quickly put together their bio and start posting pictures and videos. They don't give much thought to how important this section of their profile is.

But did you know that you could get the most out of your Instagram bio with just some simple tips?

It doesn't matter whether you're an entrepreneur, influencer, or business owner. You can make the perfect Instagram bio to gain more followers and increase your authority in the social media sphere.

Here are some essential tips that will help you make the ultimate Instagram bio in no time.

1. What is an Instagram bio?

So, what exactly is an Instagram bio. This significantly small section of your Instagram profile is located on the top of the page. Whether you're on mobile or desktop, you can't miss it.

An Instagram bio can be summarized as a small section that allows you to show, well, you! If you were to go on anybody's profile, you would usually find a bio containing a name, username, contact information, and a small section of a few words or lines.

You can also put in links and emojis in this section to add creativity.

2. Why is Instagram bio so important?

Well, no matter what anyone says, Instagram is far from being a place that is only useful for posting pictures and getting as many likes as you possibly can. It's so much more than that.

Many influencers and businesses utilize the platform to market their brands and products. They also use the site to connect with their audience and encourage more engagement.

But people can't get to know you only through pictures, right?

Well, that's where your bio comes in. Your Instagram bio will always be the first thing that people see when they visit your profile, and we all know that first impressions are everything.

3. Your goal for your Instagram bio

The first thing to do is to make sure that you know your goal for your Instagram account. If you're a business, you may want to promote your products or services. But if you're an influencer, you may just want to show that you have an online presence and influence.

No matter the case, if you're going to get more people to notice you and your brand, your Instagram bio section will be the most critical place to start. It would help if you updated your profile enough to encourage others to click on your profile and eventually be interested in buying your products or services.

4. Make a compelling one-liner

Remember, your bio is like your elevator pitch. It should be short and straightforward but also get the point of your business or brand across. The 150 characters you're allowed to put in your central bio should reveal your mission statement and goals.

This all sounds incredibly impossible, right? No worries. Just look at some of these examples.

Mother and business owner Ayesha Curry does a fantastic job with getting her brand and business one-liner in a short amount of space.

And makeup business brand Makeup Forever gets its mission statement across as well.

5. Highlight your niche

One way to help you with your perfect one-liner is to know your niche and then narrow it down as much as you can.

Don't just let your visitors know a vague description of what you do. Allow them to get a clear picture of why you're on Instagram.

For example, if you're a travel vlogger, niche down even more and state what type of travel you do, whether that be an adventure travel vlogger or hotel travel vlogger.

6. Use specific keywords

While you may not have thought about keywords in your bio, you should know that it's just as important as your name. Keywords are what people search for when they explore Instagram.

For example, visitors may type "books" into the search. This will bring up profiles that have that keyword in their name or bio. Keywords help to make people find your profile even if they weren't looking for it.

So then, the goal here is to utilize keywords in your bio. Choosing perfect keywords for your bio isn't all that tricky. One method is to take your niche and make that into the main keyword in your bio or name.

7. Add a Call to Action

If you are a business owner or entrepreneur, you know the concept of the buyer's journey. If not, that okay. The buyer's journey is a process of marketing your services or products to your target audience by knowing their problems, offering solutions, and then giving them an option to use your service to solve that problem.

To achieve the last part, you'll need to come up with a call to action. This gets people to buy your products and increase your overall sales. Your Instagram bio can help do the trick.

Use your bio characters to get people to click into your shop or contact form. Food network's call to action encourages you to download their app and click on their website.

Encourage people to go beyond your Instagram page to increase your sales and influence.

8. Show off the personality of your brand

Your bio is also a great way to show off the personality that represents your brand.

Is your brand funny, classy, serious?

Think about this as your writing your bio one-liner. Your tone can either add to how people see your business or hurt it if the tone does not match the identity. The Lego company uses their bio to show their playfulness by writing in an excited and confident manner.

Your tone is essential for your brand identity, so before you write down anything, make sure to consider your identity and match it with a great one-liner bio sentence.

9. Format to show brand identity

Just because Instagram only gives you a small character count for your bio doesn't mean that you have to write just one sentence. You can get away with formatting your bio description by breaking the lines and getting an easy to read format for your visitors.

Entrepreneur Erin May Henry utilizes line breaks in her bio, allowing her to write different things about her business and brand.

Try formatting your bio to either give you more to say or let your links stand out. Just make sure that it also is in line with your brand identity.

10. Choose the perfect hashtags

Hashtags are a great way to get the most out of your keywords. This feature is used to help people discover more things that interest them. If they want to look for plants, all they have to do is type it in and find the many profiles with that keyword in their name or username.

If you can choose the right keywords, your hashtags will make people see your page who weren't even looking.

So, how do you do it?

Similarly, like keywords, choose specific tags that will get people to see your account. You can also go further by making branded hashtags that will encourage follower interaction, promote campaigns, and grow customer loyalty.

For example, the shoe retailer brand, Teva, uses a hashtag in their bio to promote their campaign, encouraging their customers to participate and keep up to date with the store.

11. Add profile links

Along with hashtags, you will notice that Instagram allows you to add a link to your bio. While you can use this to lead others to your website or blog, you can also use the bio section to add connected accounts.

Suppose you are a growing or established business that has other Instagram accounts. In that case, you can do what Vans did and add them to your bio.

By doing it like this, you'll be helping anyone get to those other accounts without searching for them individually. Likewise, you can link your personal account to your business account if you are an influencer or entrepreneur.

Founder and CEO of Inspire Me Home Decor, Farah Merhi, make sure to link her business account in her bio. This is an excellent method to drive traffic to both accounts.

12. Let people know your location and availability

We get it. Letting the world know your location can be scary, and you may be wary of strangers knowing where you work or live, especially on social media. It's understandable. But if you want your visitors to become potential customers, telling them what area you work out of can benefit you and them.

Potential customers and clients will benefit from it because they will know that your product will come to their location when they order it. It's also beneficial if you can't go out of your area for a job or you can't ship your product to a specific country. You can just write it on your bio and location to save time.

Photographer Lara Jade puts where she works on her location line, letting others know that if they are close by, she can probably work with them instead of someone who wants her services that are out of the country.

13. Try emojis

If you want to show a little more of your brand's liveliness, you can try adding emojis. This is a great way to be playful and relatable with your Instagram audience. Emojis not only add an extra fun aspect to your bio, but it also gives the space some color with its images.

One example of this is from the restaurant chain, Wendy's. The fast-food company is already known in social media for its meme-loving posts and clever interactions with fans. Therefore, they decided to use only emojis in their bio. This method adds to their fun personality as a company.

But just a word of warning.

Although emojis can be exciting for your bio, the images do not always translate well. This is especially the case for those who use speech-to-talk. So, if you want to be more accessible, then don't use too many emojis at once.

14. Expand into other parts of your profile

While your profile's bio section is an essential aspect of your Instagram goals, having an optimized bio won't do it all. There are other aspects of your profile that will add to your bio's look and effectiveness. Here are some extra tips that will step your Instagram bio game up even more.

15. Strategize your Instagram name and username

Your display name and username or handle are what people will use to recognize you. Your username is located on the top of your profile page and is the first thing people see before they click into your profile.

Now, your display name will be what people see when they get into your profile. It's located in the bio section and can be more descriptive than the handle. You have a couple of options here if you want your brand to be more recognizable.

First, you can make your username and display name the same. Online bookstore Book Outlet does this with their profile. This reinforces your brand name, letting your customers think about your business every time they see the name.

Another route is to use your username at the top as a shortened form of your display name. For example, Inspire Me Home Decor puts the full business name in the display name, making it more apparent to visitors what the business sells: interior designs and home decor services.

16. Choose the right profile picture

No matter what social media platform you're on, your profile picture is a feature that will determine if people will take your page or business seriously on not. Since that's the case, make sure that your image will represent your page and your brand.

Successful author and entrepreneur Carrie Green uploaded a great profile picture that matches the aesthetic of her business and Instagram page, which represents her brand of being a female entrepreneur.

If you're a business, then you can also have your profile picture as your business logo. Haus takes this professional approach, letting people know that the Instagram account is more than just one person, but it represents a brand as a whole.

17. Set up your Instagram highlights

The highlight section can be an extension of your bio and show more about your business. Use the highlight stories to give people an inside look at your business or how your brand is growing.

Share testimonials from past clients or customers, make a portfolio section for when people come to your profile, they will be able to see your sample or products.

You can also show past or current social media campaigns or display your products like the Metropolitan Museum of Art's highlights show. Make sure to make the highlights match your mission, niche, and brand identity.

Also, keep the titles of the categories and the covers consistent whether you use all words or all emojis. Try not and mix these two things. Desenio does a great job of making their highlights match their profile picture, which adds to the bio copy.


If you made it to the end, then congratulations! You can now take full advantage of what Instagram provides to create the best bio and overall profile to increase your social media presence worldwide.

Applying these tips and tricks while also taking inspiration from other brands will get you more followers. And if you're a business, it will also encourage more people to engage with your brand, which will increase new leads and higher your sales.

You can also check out Social Media Calendar for extra tools to grow your followers with their Instagram Planner book. In it, you'll learn how to design your profile, plan your posts, and track your growth.

Don't wait to grow your audience. Go and show your audience what you're all about.