Have you ever wanted to create lists for your Instagram followers highlighting your favorite things? You know it would be fun while also growing your followers or customers. But the problem is that you don't want to create a blog or have a YouTube channel to share these things in a video. Well, Instagram has added another feature to their platform that lets you create blog-type lists of anything you want your followers to know. Got a list of favorite beaches to visit or would like to highlight your store's newest products, then guides are for you. But if you have been toying around with the ideas of using guides but also don't know what to post, then here is a list of ideas you can use for your right now.

What are Instagram Guides

In November of last year, Instagram rolled out their newest feature called Instagram Guides. Although it was initially given to health and wellness accounts to help people who are struggling during scary times, Instagram eventually opened it up to the rest of the platform, allowing anyone to give it a go. You can create curated lists that show off other posts while also providing information or commentary on it. Instagram lets you create guides of your posts or other users' posts to make a list of places, products, or just regular photo uploads. And although it may seem a little confusing on what kinds of guides you would create, there are a lot that will keep your content calendar full for a long while. So, here are some of them.

1. About me

On social media platforms like Instagram, it can be hard for new visitors to get a sense of who you are. That's usually where the bio and profile picture come in. But while your bio can help inform people of who you are, new visitors will still have to assume what you're personally like from your posts. So why not tell them! You can create a guide to give them an in-depth look at who you are, what you like, and your favorite type of drink. This is not just to give followers a look at yourself, but it can also be great if you have a business and want to provide a brief background on your product or services.

2. Personal or professional tips

Do you have tips and advice that you can give to followers? Instagram guides are arguably the best way to create this type of post. Because while you can do it with regular photo posts or on IGTV, tips guides can gather past information that you have given and make it into a cohesive list that users can then click into and read more about. Your tips can be anything from recipes and crafts to providing advice on how to ace an interview. What information you post can depend on whether you are selling a product, service, or just want to be a little helpful.

3. Reviews

If you have recently bought anything in the past from videogames, makeup products, clothing, or have gone to plenty of restaurants, then you can batch them all into one Instagram guide and do a review. Make a small guide series with this idea and create monthly roundup reviews for what you've tried or bought that month. You'll be informing your followers on the quality of a product or dish while also promoting it, making this idea especially great for influencers.

4. Travels

We all post pictures of places we've been on Instagram. It's one of the awesome things about going on the platform. So, if you've been somewhere and posted pictures, then you can create a list of your favorite sites. Highlight one local area or multiple ones in your guide. Share your thoughts on all of them, or just highlight the best ones you've been to.

5. Highlight past posts

I believe it's safe to say that your Instagram is filled with hundreds or even thousands of posts since you've made your account. And a lot of those posts can bring back good memories. Create a guide that highlights exciting or funny posts of whatever you want! Whether it's a list of your 2020 highlights or a roundup of your most popular posts. Look back on your Instagram account with your older and new followers.

6. Favorites products

This is probably the most popular type of post of an Instagram guide. And that's for a good reason. It's one of the best ways to create a favorites list on the platform. If you're an influencer, you've probably have posted a lot of products in the past. Well, don't let them fade away. Highlight them again for your audience. This is an excellent way to get brands to see how good you are at promoting their products.

7. Recipes

People love figuring out different dishes that they could make for their families, friends, or themselves. And social media is a great place to find ideas. If you're a master behind a saucepan and some seasoning or follow other cooking accounts, then you can create a list of the best dishes that people can make. The list can be categorized into difficulty levels or types of dishes. Whatever you choose, your followers will be happy with the recommendations.

8. How-to

Got some knowledge on a specific topic that you would like to share with your followers? Then you can make a guide giving how-tos for them. This is recommended if you own a business and want to build authority by showing off your specialty. For example, if you're a social media specialist, make a how-to video on creating fantastic Instagram stories by using other people's posts as examples. Or you can highlight your posts if you want to.

9. Hauls and Wishlist

Okay, it's time to get all of the products you've bought recently and show them off to your followers. You can make hauls with any feature on Instagram, and it will come out great. But the thing that sets your hauls apart if you make them with guides is that you can also directly take your followers to the product page without getting the link to them and pasting it in the captions like many of us do. You can also create a Wishlist of the products you want to buy or try out in the future.

10. Shout outs

Do you have someone that you follow that also creates great content? Show them off and promote their accounts by making a list of your favorite content creators or highlighting a specific one and creating a list of their best moments. Don't forget to promote your guide of them on your story and credit the account. You won't only give them credit where credit is due, but you'll never know. You may just open an opportunity to collaborate in the future.

11. In-depth guides

As mentioned earlier, Instagram's guides were initially used for staying physically and mentally healthy during the long pandemic. You can take a note out of this book by creating detailed guides on whatever type of topic you care about, whether that's health, politics, or something lighter and more entertaining. Creating these long-form posts will provide your followers with valuable content.


Quotes on Instagram are among the most straightforward but most helpful posts that you can give your followers. Not only does it provide you with an easy thing to upload without too much effort, but it can also inspire your followers if they're struggling with something. You can create a guide on your account to highlight your favorite inspirational quotes from other accounts or your own. Give your visitors something to read each day to help them start the day off with the right mindset.

13. Celebrate people and companies

Are there companies and organizations that you want to praise and promote? Whether it's an eco-friendly business or a struggling local business, you can create a guide highlighting and celebrating them to your followers. There's never enough effort made to help companies and groups that deserve it. You can make a guide talking about just one business, a group, or an organization. Speak up and show your followers why they are worth supporting.

14. User-Generated Posts

As a business, engaging and interacting with your customers is one of the most critical aspects of building customer relationships and brand loyalty. And one easy way to do this is to post user-generated posts to your page. In Instagram's guides, you can do the same by making a guide of users that have interacted with your product through a glowing review or haul. You can make this a regular post idea, especially when you have revealed a new product or line and want to grow customer trust.

15. Gift Guides

Gift guides are trendy, especially around the holidays. Create a guide that puts together a well-thought-out list of products to buy for your loved ones. This is great if you're an influencer who wants to promote more brands or a business and wish to boost sales for your products. And with Instagram shopping, you can post pictures straight from the business's store, encouraging readers to buy right then and there. There are so many different gift guides that you can create, so have fun with this one.

16. Product highlights

Are you a business owner or an entrepreneur who has a product you want to show off to their followers? Then you can make a guide to putting a spotlight on your business. Create a post that gives readers an in-depth look at a specific product. You can also raise hype and expectations for an upcoming product that you'll release soon through this method too. No matter the occasion, your readers will be more willing to buy from you if they can get a closer look at your business and what you sell.

17. Series

Everyone loves a good series. And Instagram has so many different features where you can turn nearly every type of post into a series, from stories, reels, and IGTV. Well, this theme doesn't end with Instagram guides. Even though it's just essentially a visual blog post, you can make the most out of it by making a guide series of any ideas that have already been mentioned in this blog. Create a series of hauls, recipes, or reviews. Series can guarantee that you'll have reoccurring visitors and grow your overall following.

18. Collaborations

Finally, collaboration is great for building your brand identity and authority. If you're a business, you can collaborate with influencers or other brands that share your industry. If you're an influencer, collab with other influencers or brands to build your presence in the influencer world. Take time to figure out who you want to collaborate with and reach out to them to create an ultimate guide on whatever topic you want to make. Oh, and don't forget to promote, promote, promote!

Extra Ideas!

19. Best Sellers

Whether you're a business or an influencer, you can create a guide that highlights best-selling products from any company. You can show off your business's bestselling products to get more people to boost sales. And as an influencer, you can list best-selling products from companies you always shop at or brands you have promoted. Write about why these products are great, and you can convince your followers to follow the business and buy their products.

20. Questions and Answers

Connecting a bit to the about me idea earlier, you can also have your followers ask questions. And you can answer them by referring to past posts that answer those questions. This guide will further help your followers know you more and create a relationship that builds loyalty. It can also encourage others to follow you after seeing how open and authentic you are to them.

21. Journal

Have you ever had a journal? I can tell you that it's one of the best ways to get your thoughts and feelings out, creating a better mental space for yourself. And with Instagram guides, you can do the same thing. Each week or month, you can make an Instagram guide of specific moments you want to discuss and reminisce about. Don't worry! You don't have to get too personal. Make it light or reflective; any way you want and build a stronger relationship with your followers.


As you can see, there are so many different ideas that you can use for your Instagram guides. This feature not only creates well thought out and valuable content, but it takes something as simple as blog posts and makes them into something unique and creative. Get more ideas for your social media posts with Social Media Calendars pre-made templates for any niche you specialize in. Expand your Instagram content and let us know what you're posting to your guides.